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Cuervo’s new global campaign: Who’s In?
In October 2012 we introduced Cuervo’s latest ‘Who’s In?’ campaign. Launching internationally across TV, online and featuring unique experiential activity in each market, the campaign focusses on one...
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The ‘Who’s In?’ Button
Cuervo’s ‘Who’s In?’ campaign calls out and celebrates instigators across the globe. The campaign taps into a universal insight about friends and tequila, that every social group has an instigator –...
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